BROOKLYN, N.Y. — The American flavor company Virginia Dare has established a broad partnership with one of Madagascar’s most experienced vanilla exporters, SOARARY. In an agreement finalized in March 2013, the SOARARY partnership will provide Virginia Dare with a fully integrated supply chain for securing, curing and exporting vanilla beans from Madagascar.
A globally recognized leader in vanilla extracts and flavors, Virginia Dare places tremendous importance on vanilla bean supply chain management. With so much of the world’s vanilla production coming from a single country, local operations in Madagascar will strengthen Virginia Dare’s ability to ensure the availability, quality and consistency of its vanilla extracts and flavors during periods of market instability and supply shortages. Virginia Dare President Howard Smith says, “Markets never stop evolving and the vanilla market is no exception. Recent changes in the Malagasy vanilla supply chain make the decision to become more locally active there the right one for our company and our customers.”
Its decision to establish a presence in the largest producing country in the world is both market driven and pragmatic according to company management. “Madagascar represents roughly 80% of world vanilla production today and is the international reference in terms of quality and market trends,” says Rick Brownell, Virginia Dare’s Vice President of Vanilla Products. “Adopting a more vertically integrated approach to vanilla sourcing there allows us to respond to growing consumer demand for traceability and sustainability of foods and food ingredients.”
About Virginia Dare
Virginia Dare is a family owned flavor and extracts company founded in 1923. With operations in the U.S., France, China and Madagascar, the company creates and supplies flavors to the food, beverage, nutritional and pharmaceuticals markets. The company has long been a recognized leader in the manufacture of the highest quality vanilla products along with tea and coffee concentrates. Its uniquely varied line of compounded flavors is found in a broad spectrum of food and beverage applications in over 100 countries.
Soarary is a family owned company based in the town of Antalaha which lies in Madagascar’s vanilla growing region. Founded in 2001, the company is led by owner Georges Randriamiharisoa who has more than 30 years of experience in vanilla purchasing, curing, and exporting. He was the long standing president of the GNEV (Groupement National des Exportateurs de Vanille), Madagascar’s professional organization for vanilla specialists.