By Ray Latif
When we asked attendees of BevNET Live Winter ’13 to describe their reactions to New Beverage Showdown 6, we heard a lot of the “same old, same old” about the beverage brand competition: compelling; dramatic; inspiring; nerve-wracking; sensational. Boring stuff, indeed.
All kidding aside, it was clear that New Beverage Showdown 6 featured one of the most diverse and talented range of entrepreneurs in the history of the competition. Beginning with a semifinal round comprised of 20 new and early-stage beverage companies, brand founders gave their best “elevator pitch” to a panel of industry veterans in hopes of being one of the six chosen to advance to the finals, and a chance to win $10,000 in cash and prizes.
The final round showcased six brands that represented a variety of new and emerging categories in the beverage industry, including cold-pressed juice, kombucha and maple water. The finalists included Lyft, a “stir stick” infused with all-natural caffeine, vTrue Radiance, a beauty enhancement beverage, Chimp Food, a “Paleo diet” inspired meal-replacement smoothie, Health-Ade, a line of small-batch kombucha drinks, Lumi Juice, a brand of cold-pressed, HPP juices, and Happy Tree, which markets a maple water product.
The competition once again proved to be extremely tough, but when the dust finally settled, it was Health-Ade that took home Showdown gold, followed closely by Happy Tree and Chimp Food, which were awarded first and second runner-up, respectively. Watch the video below to see Health-Ade’s presentation in full, as well and the judges’ reactions and questions for the brand’s founders, Dina and Justin Trout.
To watch all of the presentations from New Beverage Showdown 6, visit BevNET FBU, our on-demand, video-based site designed for entrepreneurs and newcomers to the food and beverage industry.