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Video: Aligning Trends and Expertise, Ayala’s Gets Into the Tea Business

Shifting gears, but staying on-trend and within the context of its organic, herbal waters, Ayala’s Herbal Water debuted a new line of herbal teas at the 2013 Summer Fancy Food Show. Caffeine- and sugar-free, Ayala’s Herbal Tea is USDA Certified Organic and contains no calories. The drinks are packaged in 14 oz. glass botles and available in four flavors: Chamomile Bergamot Vanilla, Peppermint Melissa Spearmint, Nutmeg Cacao nibs Cardamom and Rooibos Cinnamon Rose petal.

Ayala’s Herbal Water co-founder Ayala Laufer-Cahana believes that although the target market for the beverages will be those who seek out natural products and lead healthier lifestyles, the product line will attract a range of consumers, particularly as demand for herbal teas continues to grow.

“The herbal tea market is really quite large and goes beyond the natural and organic consumer,” Laufer-Cahana said.

As such, Ayala’s has struck a deal with “two major supermarket chains” (Laufer-Cahana declined to say which ones) to for an exclusive launch of its herbal tea line beginning in August. The beverages will roll out to other retailers in November.

Watch this video as Laufer-Cahana offers more on why Ayala’s made the move into a crowded iced tea category and reactions on the new teas from the show’s attendees.

Source: Beverages