12 Regional winners will advance to National USBG Legacy Showcase in February to compete for Global Showcase opportunity
CORAL GABLES, Fla., Nov. 21, 2013 /PRNewswire-USNewswire/ — BACARDÍ, and the United States Bartenders Guild (USBG) kicked off the fourth annual Legacy Cocktail Showcase this week in Boston, challenging bartenders to inspire the next classic cocktail using BACARDĺ Superior rum. The U.S. will host five additional regional showcases in major cities across the country over the next three months, including, Chicago, San Francisco, Dallas, New York and Miami. The most promising participants will compete in the National USBG Legacy Cocktail Showcase in February to be selected to represent the United States in the Global Showcase in April.
The USBG Legacy Cocktail Showcase sponsored by BACARDÍ rum is an opportunity for the best contemporary bartenders to become immortalized through a creative expression of rum, inspiring the next generation of classic rum cocktails that will become as revered as the BACARDÍ Mojito and BACARDÍ Daiquirí. Classic cocktails are defined by their balance, flavor, quality of ingredients and aesthetic appeal, as well as their enduring popularity and the story behind them.
“BACARDÍ rum has been at the forefront of cocktail culture for more than a century. It is through our involvement with programs like The USBG Legacy Cocktail Showcase, where best in class bartenders showcase the versatility of BACARDĺ Superior, that help us maintain that position today,” noted Toby Whitmoyer, Vice President and brand managing director for the rum category at Bacardi U.S.A., Inc. “Over the years we’ve seen unexpected ingredients and unique techniques by exceptional participants from around the globe. This year’s crop of outstanding bartenders will no doubt raise the bar even higher. ”
The USBG showcase has grown to become a world-renowned event, with participants from the United States, United Kingdom, Africa, European Union and Asia enlisted in 2014. One finalist from the U.S. National Showcase will advance to the USBG Global Showcase, hosted by industry leaders and held in front of a specially invited audience of leading bartenders, bar professionals and media.
About BACARDÍ Rums
In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the Presidente. BACARDÍ Superior rum has won more than 550 awards for quality and taste making it the world’s most awarded rum. Today, BACARDÍ rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Massó – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. www.Bacardi.com
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ