IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the extension of its licensing agreement to display certain Marvel characters such as Avengers Assemble through the end of 2015. The initial license period was set to expire at the end of 2013.
Through its agreement with Marvel Characters, B.V., True Drinks is in the unique position to display Marvel characters on bottles of AquaBall™ Naturally Flavored Water. AquaBall’s patented spherical bottles prominently feature world famous characters creating excitement kids crave. AquaBall™ bottles will continue to be sold featuring Marvel’s Avengers Assemble characters, including Iron Man, Hulk, Captain America and Thor.
Lance Leonard, Chief Executive Officer of True Drinks, commented, “This extension is a testament to the success of our licensing relationships thus far, and the mutual belief that we have a long-term opportunity of increasing our market share in the kids beverage market by appealing to parents searching for healthy alternatives. The characters add to the allure for both consumers and retailers bringing credibility to our brand and greatly enhancing the marketability of our product. We are pleased to extend our relationship for another two years with Marvel based on the early success we have experienced with their signature characters on AquaBall.”
About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. True Drinks distributes through well known national outlets including Walgreens, Safeway and Core-Mark.