True Drinks Announces Agreement With Core-Mark

IRVINE, Calif. — True Drinks, Inc.(TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced an agreement with Core-Mark, one of the largest broad-line, full-service marketers and distributors of packaged consumer products in North America.

Founded in 1888, Core-Mark provides distribution and logistics services as well as marketing programs to over 29,000 retail locations across the United States and Canada through its 28 distribution centers. Core-Mark services traditional convenience retailers, grocers, mass merchandisers, drug, liquor and specialty stores, and other stores that carry consumer packaged goods. Core-Mark estimates they will achieve $10 billion in revenue in 2013. They distribute to well known outlets such as Kroger’s, Valero, 7-Eleven and Kwik Shop.

Bob Weiss, Director of Operations for True Drinks, stated, “The results of our testing phase with Core-Mark have gone exceedingly well. The confidence shown by one of the largest and well known distributors in North America is further verification that there is consumer demand for AquaBall™. Core-Mark has extensive reach throughout North America and it is an honor to be integrated into their portfolio of offerings.”

Jason Dorfman, National Director of Sales for True Drinks, commented, “The response we have received from outlets, chains and distributors is further confirmation that we are filling an unmet void in the marketplace. Refreshing, better tasting, and healthier alternatives to water, especially for young adults, are in high demand. We look forward to working with the Core-Mark team as we continue to build distribution across the U.S.”

About True Drinks, Inc.

True Drinks provides a healthy alternative for kids to drink. Their AquaBallTM is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBallTM is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. Proudly made in the USA.

Source: Beverages