Sunny Sky Products Acquires Turbo Energy Drink
HOUSTON — SUNNY SKY PRODUCTS, LLC., a leading manufacturer and distributor of specialty dispensed beverages, announced today it has completed the acquisition of Turbo Energy Drink, LLC in an all cash transaction. The acquisition will expand distribution of Sunny Sky Products’ beverage offering further into the on-premise (Bar & Nightclub) channel.
Turbo Energy Drink is the creation of Chris Hannemann. A former marketing manager for Red Bull North America, Hannemann has since successfully guided other energy drink companies to national success. Hannemann co-founded and launched Turbo Energy Drink in 2007 to provide a high-quality, affordable fountain bag-in-box alternative in the energy drink product category. Turbo is available in bars and nightclubs across the country.
“Sunny Sky acquired Turbo Energy Drink to expand its overall market penetration as well as strategic reach into the on-premise channel. Energy drinks are an ever-growing and relevant beverage category; I am proud to add Turbo Energy to our portfolio and add Hannemann to our team,” said W. Ashley Edens, CEO of Sunny Sky Products.
Hannemann, Turbo Energy’s co-founder will serve as Vice President for Sunny Sky Product’s on-premise division. “Chris brings with him a wealth of industry experience and passion for the Turbo brand. I have great confidence in Chris’ ability to unlock the synergies between the two companies.” said Edens. When asked about joining Sunny Sky Products, Hannemann stated, “By joining forces with Sunny Sky Products, it enables Turbo Energy Drink to utilize Sunny Sky’s vast financial resources and product portfolio to better serve both our distributors and end users alike.”
About Turbo Energy Drink, LLC
Turbo Energy Drink was founded in 2007 in Seattle, WA by Chris Hannemann. Turbo is a leading provider of bag-in-box energy drinks to the on-premise and convenience store channels. Turbo Energy Drink is available in 4 flavors: Regular, Diet, Orange, and Blue Revitalizer. To learn more about Turbo Energy Drink, visit www.turboenergydrink.com.
About Sunny Sky Products, LLC
Sunny Sky Products is a full service beverage manufacturer headquartered in Houston, TX. As the innovative leader in the dispensed specialty beverage category, Sunny Sky Products manufactures and markets dispensed beverages to a variety of distributors and customers including convenience, foodservice, healthcare, on-premise, education, concessions, supermarkets, restaurants and taquerias. Sunny Sky’s brand family includes The Original Slushie Company ™ (Carbonated & Un-Carbonated), Mega Energy, ™ El Nino™ Aguas Frescas, Iced D’Lites™, Juice D’Lites,™.