FORT LAUDERDALE, Fla. — Sparkling ICE is the fastest growing non-alcoholic beverage in the United States. As part of a fully-integrated marketing program to further its growth in 2013, TEAM Enterprises has enhanced the brand experience for consumers by designing air-conditioned 20′x20′ “ICE Cubes” and has supported Sparkling ICE in executing events in multiple markets via simultaneous execution nationwide.
“We’re providing consumers the opportunity to escape the heat and sample multiple flavors of Sparkling ICE,” said Michael Shea, TEAM’s Partner/VP-Creative & Strategic Planning. “The brand offers something for everyone in terms of refreshing flavors and benefits such as zero calories, antioxidants and natural fruit juices. We allow the opportunity for consumers to determine which flavor suits them best.”
Programming also features a social media component, which Shea says, “keeps the brand interaction alive after the sampling has taken place, while driving consumers to retail and positively impacting ROI.”
TalkingRain’s VP-Marketing, Russ Schleiden shared the following: “Sampling efforts, social buzz & word of mouth have helped fuel recent data indicating that Sparkling ICE’s rate of sale has surpassed that of Vitamin Water.” The brand is also an excellent alternative to sodas and other beverages high in sugar, caffeine and sodium. “Our goal is to get our liquid in the hands of as many consumers at high-traffic events as possible. Once we do that, we’re confident they’ll be hooked on our great tasting flavors and product benefits.”
About Sparkling ICE Beverages
Sparkling ICE has made a great tasting, refreshing, zero calorie beverage Perfectly Possible™. Combining naturally flavored sparkling mountain spring water, vitamins and antioxidants and natural fruit juices, Sparkling ICE offers a bold, lightly-carbonated beverage that appeals to all age groups. Available in thirteen refreshing flavors, Sparkling ICE beverages can be found in retailers nationwide. Sparkling ICE is part of the TalkingRain family of beverages, and retails for $1.19-$1.29.
About TEAM Enterprises:
Based in Fort Lauderdale, TEAM Enterprises, an MDC Partners company (MDCA), is one of the nation’s largest and most successful experiential agencies, with a network of over 400 full-time employees and 7,000+ event specialists. The firm represents blue-chip clients including MillerCoors, Bacardi, U.S. Cellular, DISH Network, Elizabeth Arden and Volkswagen, and produces immersive, interactive brand experiences that physically engage and influence consumers where they live, work and play.