Snapple Releases New Lemonade Line Exclusively in 7-Eleven Stores
DALLAS — It may be the lazy days of summer, but if you snooze, you might lose the opportunity to enjoy exclusive Snapple Lemon Daze lemonades, available only at participating 7-Eleven® stores this summer for a limited time.
7-Eleven’s latest cold beverage offer comes in three all-natural flavors – Lemonade, Pink Lemonade and an all-new Mango Lemonade in bottles with eye-catching new labels. Suggested retail price is $1.49, but available with a value offer of two bottles for $2.22 from June 24 to Sept. 5.
“At Snapple, when life gives us lemons, we turn them into great-tasting, refreshing lemonades,” said Dave Fleming, director of marketing for Snapple. “With Lemon Daze at 7-Eleven, we’re giving fans across the country three more great reasons to enjoy Snapple this summer.”
With two out of three of their customers purchasing something to drink, the 7-Eleven beverage team is always on the lookout for new, different and exclusive beverages to offer thirsty customers. They saw a particularly sweet opportunity for a lemonade offer during their #Awesummer campaign at 7-Eleven.
“Lemonade drinks are one of the fastest-growing beverage segments,” said Alan Beach, merchandising vice president for 7-Eleven. “They appeal to consumers at both ends of the generational spectrum — from teens and millennials to seniors.” “It’s hard to name something that goes better with summer than an ice-cold lemonade, and you can’t beat three delicious premium lemonades ‘Made from the Best Stuff on Earth®’ and priced to quench the biggest summertime thirst.”
7-Eleven executive vice president Jesus Delgado-Jenkins added, “7-Eleven wants all of its potential customers to know that we are working to bring new, exciting and great-tasting products to market that are not available elsewhere.”
This summer, 7-Eleven’s #Awesummer campaign is providing more than 30 coupons for free merchandise and value offers on its most popular products. Fans can download the free 7-Eleven app to their smart phones for the offers and to find directions to their nearest 7-Eleven store.
This is the second partnership of the summer between Snapple and 7-Eleven. To celebrate National Iced Tea Day June 10, 7-Eleven and Snapple gave out free bottles of Snapple Iced Tea every day that week through the new 7-Eleven app.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,100 7-Eleven® stores in North America. Globally, 7-Eleven has more than 50,700 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, #3 in Forbes magazine’s Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven was named No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company’s private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program.
Snapple, a brand of Dr Pepper Snapple Group, is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. DPS is a leading producer of flavored beverages, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information, visit Snapple.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow Snapple at Facebook.com/Snapple or Twitter.com/Snapple.