Taking advantage of the cooperative partnership between the International Association of Exhibitions and Events and União Brasileira dos Promotores de Feiras (Brazilian Union of Exhibit Promoters), Reed Exhibitions in Brazil enrolled 12 participants in IAEE’s Certified Exhibition Management (CEM) Learning Program.
Those 12 went on to successfully complete the Exhibition and Event Sales Fundamentals and Event Marketing modules, which were held Sept. 2-3.
“This has been a great opportunity to fulfill the skills of our talented management in Brazil with the ‘essence’ of the events industry,” said President of Reed Exhibitions Brazil Juan Pablo de Vera.
He added, “In the past, we had been able to recruit local talented people, but the content provided by the CEM Learning Program has helped them discover a new level of professionalism. This is going to be extremely valuable in reinforcing our commitment to local customers and increasing the quality of our ability to offer international standards to our events. Our crew in Brazil is now confident and capable in executing projects with customer focus, clear goals, process, competitiveness and leadership!”
The CEM Learning Program is offered in the U.S., Brazil, Canada, China and Korea.
“The Brazilian industry is growing and they are fully committed to supporting efforts to enhance educational opportunities and professionalism,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.
He added, “Reed of Brazil and UBRAFE leadership have been very supportive of launching the CEM program across Brazil. The launch of the CEM Learning Program in Brazil will help IAEE provide tailored industry education and networking that will support the growth the exhibitions and events industry in Brazil.”
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Source: Trade Shows