Pure Leaf Iced Tea Unveils The ‘Perfect Pairings’ Campaign With Food Network’s Ted Allen
PURCHASE, N.Y. — Pure Leaf(TM) Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a Not Too Sweet line of ready-to-drink iced tea. The Not Too Sweet line-up includes two new flavors – Not Too Sweet Peach Tea and Not Too Sweet Honey Green Tea, available on shelves nationwide today.
“We’re excited to work with Ted Allen to help find Pure Leaf pairings for any dish or occasion and to introduce our fans to the new Not Too Sweet flavors,” says Eric Allen, Senior Brand Manager, Pure Leaf. “The brand shares Ted Allen’s culinary passion and love of entertaining which makes him the perfect partner for this campaign.”
Allen hosts 60-second vignettes during episodes of the Food Network’s hit show, Chopped. The vignettes feature four chefs from across the country competing in a Chopped-style competition in which they are challenged to create delicious dishes using a surprising mix of ingredients–all of which pair well with Pure Leaf. The vignettes will air through September 30.
“With a fresh-brewed taste and many flavors to choose from, Pure Leaf is so easy to pair as a beverage accompaniment or even as an ingredient,” says Ted Allen, host of Food Network’s Chopped. “I’m looking forward to hitting the road with Pure Leaf to share some unique and delicious pairing tips.”
In June, Pure Leaf and Allen continue their search for the perfect Pure Leaf pairings at the FOOD & WINE Classic in Aspen. A workshop on the “Science of Pairings” will include a panel of experts and focus on the science behind why certain ingredients pair better than others and how taste buds play a role in the food decisions foodies make every day. The campaign will also be supported through a robust grassroots sampling tour across the country that will run from May through October and appear at major culinary events.
Pure Leaf, including the Not Too Sweet line, is available in 18.5-oz single-serve bottles (suggested retail price of $1.66-$1.79) and a 59-oz multi-serve carafe (suggested retail price of $2.49-$2.69). Additional Pure Leaf flavors include, Unsweetened Iced Tea, Sweetened Iced Tea, Extra Sweet Iced Tea, Iced Tea With Raspberry, Iced Tea With Lemon (diet and regular) and Iced Tea With Peach (diet and regular).
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.
Unilever employs more than 13,000 people across North America–generating over $9 billion in sales in 2011.
About Food Network
FOOD NETWORK is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.5 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel, DIY Network, Great American Country, HGTV, and Travel Channel, is the manager and general partner.