By Max Rothman
When Americans dislike an ingredient, they do more than take their business elsewhere. With blogs and online petitions as the vehicles, they’re dissenting the standards and altering the contents of products from major companies.
That’s the argument from reporter Candice Choi of The Associated Press in an article titled “As Food Labels Get Closer Look, Ingredients Vanish.” She infers that inaction could be too costly. The internet’s open conversation could derail public perception of a well-established brand.
Choi writes that earlier this year, PepsiCo Inc. said it would prevent the use of brominated vegetable oil in Gatorade and seek an alternative coloring agent. In 2012, through the push of an online petition, Starbucks said it would end its use of a red dye made with crushed bugs. Chick-fil-A, which gets along with liberal watchdogs the way Cain did with Abel, has been omitting artificial dyes and high-fructose corn syrup from its dressings and sauces and testing a “clean ingredient bun.” That’s the kind of name that keeps chicken sandwich lovers in the building.
“It used to be that people would just decide not to buy the product. Now they’re actually agitating for change,” Ali Dibadj, an analyst who covers the food and beverage industry with Wall Street research firm Bernstein Research, said in the article.
In New York, they’re always devising new, fashionable reasons to drink. And if most of the young folk in the good parts of Brooklyn are drinking cold-pressed juices throughout the day, why not add a little liquor here and there? Carson Griffith of The New York Times writes about the inevitable to-do in the city.
“At #PSAVE, a Wednesday-night party held at the Avenue nightclub in Chelsea, promoters mix vegetable and fruit beverages from Juice Press with tequila, vodka and Kahlua,” Griffith writes.
It’s this kind of party, titled in all caps, with these drinks, that could blossom in the trendier nooks of metropolitan giants. But it’s the hashtag that adds the touch.
“Partygoers, who have dubbed the mixed drinks ‘juicetails,’ can’t seem to get enough, and consider them a healthier alternative to sugary sodas and other conventional mixers,” Griffith writes.
Even if you can’t make it to the LCL: Bar & Kitchen on the ground floor of the Westin New York Grand Central, which serves juicetails, here’s to a stocking full of juice and the ideal mixer.