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POWERCOCO Partners With Distributor in Northern California

LOS ANGELES — PowerCoco and Saccani Distributing Company announced a partnership for distribution of the Natural Sports Drink in the Northern California market.

“Saccani is a good family run distributor and we could not be happier in forming this partnership,” Ken Tenace, VP of Sales and Marketing for PowerCoco said of the new territory. “They complement our existing distribution network while giving us a strategic foothold in a key market.”

Adding reputable, large-scale distributors like Saccani is right in line with PowerCoco’s overall growth goals, and further solidifies the PowerCoco brand in the Sports Drink segment.

“We have had a great kick off and are very excited about what we have seen so far with Powercoco,” said Bill Earley, Sales Manager at Saccani. “Our customers are searching for a natural sports drink without the sugar and calories of the typical beverages in this category. Powercoco fills the demand nicely.”

POWERCOCO was founded by Tyler Beuerlein, a former professional baseball player. After becoming frustrated with the many high calorie, sugar and sodium-laden sports drinks on the market, Beuerlein wanted to create a healthier beverage option for athletes, without compromising efficacy or great taste. Beuerlein learned that a product with a lower calorie, sugar and sodium formula that capitalizes on the natural benefits of coconut water could prove to be a healthy alternative not only for athletes, but for active men, women and children of all ages. POWERCOCO is rapidly expanding its availability and is currently available for purchase in the New York City area, Southern California, Arizona and nationally at Amazon.com.

About POWERCOCO

POWERCOCO is the way to HYDRATE BETTER. A sport drink that combines natural coconut water and electrolytes but still tastes like a sports drink. POWERCOCO Natural Sports Drinks are low in sugar and calories, contain no artificial dyes or flavors, have six times the potassium of traditional sports drinks, are sweetened with Cane Sugar and Stevia all while staying gluten-free, paleo friendly, and non GMO.

About Saccani Distributing Company

Saccani Distributing Company was founded in 1933 after the repeal of prohibition, by Albert Saccani. At that time, there were seventeen beer distributors in the Sacramento area. Of those original seventeen, they are the only original remaining distributor.. POWERCOCO is available in five great tasting flavors: Fruit Punch, Lemon-Lime, Orange, Grape, Lemon-Lime, and Blue Raspberry.

Source: Beverages