POM Wonderful Launches Three Fruit Juice Blends

LOS ANGELES — POM Wonderful 100% Pomegranate Juice, the leading premium refrigerated juice, takes a bold step in innovating the category by powering up the produce aisle with a re-imagination of Tropical Blends: POM Hula, POM Mango and POM Coconut.

Available in June, new Tropical Blends combine the benefits of POM Wonderful’s 100% premium pomegranate juice with three light, refreshing and delicious 100% fruit juice blends that are great for the whole family.  POM Hula evokes an off-the-map beach getaway with POM, pineapple and organic apple juice.  POM Mango’s combination of POM, mango and pear juice transports you to a tropical paradise.  POM Coconut’s blend of POM, coconut water and pineapple juice whisks you away to a sweet island escape.

POM Coconut further transforms the premium refrigerated juice category by blending the delicious benefits of POM with those of coconut water, an extremely fast-growing segment especially among fitness-minded families.  POM Wonderful is so committed to delivering the best-tasting products with the highest-quality ingredients, POM Coconut uses young coconut water, which is generally sweeter and less salty than older mature coconut.

“POM Wonderful Tropical Blends’ allows us to grow the category by giving families another way to enjoy the benefits of pomegranate juice in a refreshingly light and delicious tropical juice,” said Marc Seguin, vice president of marketing, POM Wonderful.  “Pairing with on-trend and fast-growing fruit juices allows us to not only capitalize on the power of the POM brand, but also to attract new consumers to the premium juice category, particularly during the summer months.”

To introduce Tropical Blends, POM Wonderful’s iconic curved bottle slips into new, eye-catching tropical graphics in a perfectly convenient 12 oz. size.  POM Hula shimmies into a green grass hula skirt.  POM Coconut pairs POM’s signature red wrap with white coconut and green leaves.  POM Mango features a splash of yellow with green leaves.

POM Tropical Blends will be available for $2.99 SRP in the refrigerated aisle of the produce section at grocery, mass and convenience stores.   The launch is being supported with new displays, point-of sale, retailer promotions, free standing inserts, billboards and other out-of-home advertisement, consumer and retail events and public relations.

About POM Wonderful

With 18,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States.  POM Wonderful grows, handpicks and juices its own pomegranates.  By managing the entire production process from tree to bottle, POM Wonderful guarantees that its products come from only one source – 100% California-grown POM Wonderful pomegranates.

Source: Beverages