KonaRed Selected for Kroger’s ‘Taste of Tomorrow’ Program
KALAHEO, Hawaii — KonaRed Corporation (www.KonaRed.com ) (OTCQB: KRED), the developers of KonaRed nutritional products made from Hawaiian-sourced Kona Coffee Fruit, announced today that its KonaRed Hawaiian Superfruit Antioxidant Juice will be featured in Kroger’s “Taste of Tomorrow” program, a platform for emerging beverage brands. KonaRed will be introduced to the Kroger network during the month of October in King Soopers, a supermarket brand in the Rocky Mountains owned by The Kroger Company, whose other food chains include Ralphs, Dillons Food Stores, and Harris Teeter, among others. The announcement was made today by Mr. Shaun Roberts, CEO of KonaRed Corporation.
In the retail market for two years, KonaRed continues to be showcased as an innovative product, high in antioxidants and sourced from the red ripe coffee fruit grown in Kona, Hawaii. The Kroger Company has recognized KonaRed Hawaiian Superfruit Antioxidant Juice as a leader in innovation.
Mr. Mathis Martines, Sr. Category Manager of Innovation at The Kroger Company, stated, “Coffee fruit is an untapped and powerful source of antioxidants. It’s one of the most potent sources that exist. We are pleased to be able to offer to our King Soopers’ shoppers the opportunity to try KonaRed, one of the pioneers in health and wellness beverages.”
In support of the launch in King Soopers and their Taste of Tomorrow initiative, KonaRed was featured at the 1st Annual King Soopers Health and Wellness Expo 2013 at the Colorado Convention Center on October 5, 2013. Katie Wolfram, Vice President of Merchandising, said, “The expo showcased King Soopers’ ongoing commitment to give customers the information they need to shop, eat and live healthier.” In addition to being featured at the expo in Colorado, KonaRed will also be sampling their Hawaiian Superfruit Antioxidant Juice at King Soopers locations in Denver and surrounding cities. CEO Shaun Roberts states, “We are extremely excited about being chosen for this ground breaking initiative by the leading grocer in the US. We are looking forward to educating consumers about the health benefits of our Hawaiian Coffee Fruit.”
About KonaRed Corporation
KonaRed Corporation is the business of bringing the health and wellness attributes of Hawaiian Coffee fruit to the masses. KonaRed Corporation has developed an innovative, state of the art, proprietary process that produces extracts and powdered Hawaiian Coffee Fruit. The company is headquartered in Kalaheo, Hawaii. Learn more about the science behind coffee fruit and follow the healthy, Hawaiian active lifestyle by visitingwww.konared.com. For additional information about the company and Investor Relations, please contact Steven M. Schorr by Email at firstname.lastname@example.org.