NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages has announced that Brad Angevine has joined the company as General Manager of Product and Assistant of EVP.
Prior to joiningITO EN, Brad worked in beverage marketing for the majority of his career, most recently as SVP of Marketing at Apple & Eve, LLC. Leading the marketing team at Apple & Eve for more than a decade, he was instrumental in launching their highly successful Fruitable line of fruit and vegetable juices. In addition, Brad helped direct Apple & Eve in launching their Organics line of fruit juices, as well as their acquisition of the Northland brand portfolio in 2005. Brad’s marketing experience also includes Parmalat USA, Best Foods Baking Division(Unilever), and Motts USA( Dr. Pepper/7-Up). “Brad’s experience in the beverage industry will be a significant asset as we continue to build the ITO EN beverage portfolio in North America,” says Jim Hoagland, executive vice president of sales & marketing.
With consumer demand for healthier beverages, ITO EN’s tea beverages are gaining rapid distribution in the marketplace. A pioneer and leader in the unsweetened tea market for over 10 years; ITO EN’s award-winning lines of TEAS’ TEA