Messe Berlin (Singapore), organizer of ITB Asia, ‘The Trade Show for the Asian Travel Market’, has announced a strategic three-year partnership with the Marina Bay Sands, starting in 2014.
The next three editions of ITB Asia will take place at the Sands Expo and Convention Centre Oct. 29-31, 2014; Oct. 21-23, 2015; and Oct. 19-21, 2016.
Through this new agreement, Marina Bay Sands will also be ITB Asia’s official hotel partner hosting international buyers, the opening receptions, VIP C-suite lunches, as well as offer free Wi-Fi to all delegates;
“Marina Bay Sands offers ITB Asia a unique value proposition, including accommodation for attendees as official hotel partner and world-class conferencing facilities as official venue,” said Nino Gruettke, executive director, ITB Asia.
Gruettke added, “The venue’s prominence together with ITB Asia’s reputation as a leading trade show will help to attract and grow leisure, MICE and corporate industry partnerships. This partnership also provides ITB Asia with the space we need to grow this industry platform over the next few years, and expand our exhibition and conference programme to reach out to more delegates and exhibitors worldwide.”
Committed to keeping delegates at the forefront of travel-tourism developments, ITB Asia also will increase its investment on the conference programme component to provide attendees with more quality content that address the opportunities, trends and potential issues faced by the industry, according to show organizers.
“We have secured fresh funds for ITB Asia over the next three years and our aim is to take our conference sessions to new heights with more prominent speakers who will share powerful industry insights,” Gruettke added.
George Tanasijevich, president and CEO, Marina Bay Sands, said, “This three-year partnership with ITB Asia is a very powerful testament of our commitment to remain the number one business and leisure destination in Asia. With ITB Asia’s long standing reputation and extensive reach throughout the region, we are very confident that this partnership will solidify our leadership within the MICE industry. We are very privileged to be chosen as a partner and we look forward to delivering an exceptional Marina Bay Sands experience through ITB Asia.”
ITB Asia represents the full spectrum of tourism at all levels, including the hospitality sector, tour operators or travel agencies, National Tourism Organizations, Convention and Visitors Bureaus, travel technology firms, MICE (meetings, incentives, conventions and exhibitions) and corporate travel representatives.
Each October, the trade show attracts more than 8,000 participants, representing 90-plus countries. ITB Asia also is a partner event of TravelRave, a mega travel and tourism festival week organized by the Singapore Tourism Board.
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Source: Trade Shows