Founder of Skinnygirl Sparklers Launches Recipe Contest
WOODBURY, N.Y. — On the November 11th episode of “bethenny” Bethenny Frankel, the original Skinnygirl™, announced her new partnership with AriZona Beverages to launch Skinnygirl™ Sparklers, a line of sparkling waters mixed with real fruit juice. They come in four refreshingly sweet bubbly flavors: Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut.
On the same episode of “bethenny” that showcased the new product, Bethenny invited her fans to create the next flavor of Skinnygirl™ Sparkler to join the line. Participants entered the contest on bethenny.com by submitting their recipe ideas, which could include up to three ingredients. Contestants competed for the grand prize: a trip to New York City to appear on “bethenny”, $10,000cash provided by partner AriZona Beverages and chance to have their winning recipe of Skinnygirl™ Sparkler sold in stores across the United States.
After cutting the competition down to three finalists, Bethenny announced on her show today, Tressa Walker of Fairburn, Georgia, as the winning Skinnygirl™ Sparkler Mixologist. Tressa’s winning recipe was Peach Passion fruit. Tressa, a single mom of a 3 year old said, “I like tropical exotic flavors and I drink sparkling water all the time. When I heard of the contest, I wanted to represent theGeorgia peach, since that is where I am from. And I just thought Passion fruit would go so well with it. So I entered the contest. I can’t believe I won! My sparkler is passionately infused with a little southern charm.” The contest was the first contest that she had ever entered, let alone, won. She is a huge fan of Bethenny’s stating, “I DVR her show everyday. She is a go-getter with a genuine heart. She inspires me to follow my business dreams. I am a single mom, I have an entrepreneurial spirit, I work full time and attend school. My daughter and winning this contest are the two best things that have ever happened to me. I am going to save the money for my daughter’s college tuition.”
Creating a great tasting, low calorie, non-alcoholic beverage and engaging her audience was the main priority to Frankel, “Tressa is great, I was excited to see her win. She’s a young, passionate mom who went for it and it paid off. As I like to say, you have to be in it to win it, and Tressa just went for it. I thought her recipe was fantastic, the addition of the passion fruit with the peach was so personal and unique, and I know fans will love it.” AriZona Beverages is expected to begin production and distribution on the new flavor in 2014.
Skinnygirl™ Sparklers began rolling out in the New York Metro area, soon to be followed by Florida and Chicago within the month. National rollout will follow throughout 2014.
A clip from the show can be found here: http://www.bethenny.com/videos/0_neokmr7z
For more information on this or any other AriZona product, please visit: www.drinkarizona.com.
Founded in Brooklyn, NY in 1992, AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona lifestyle, please visit drinkarizona.com; Facebook: AriZonaIcedTea; Twitter: @DrinkAriZona
Bethenny Frankel is the four-time bestselling author of Skinnydipping, A Place of Yes, Naturally Thin, and The Skinnygirl™ Dish. She is the creator of the Skinnygirl™ brand–which extends to cocktails, fitness, and health–and in 2013 she took the stage as the host of her syndicated daytime talkshow, “bethenny”. She has been named one of the Top 100 Most Powerful Celebrities by Forbes magazine, featured in both Health magazine and Glamour. She is a graduate of the Natural Gourmet Institute for Health and Culinary Arts. Bethenny lives in New York with her daughter, Bryn, and dog, Cookie. Visit www.bethenny.com
About bethenny and Telepictures
“bethenny” tapes in front of a live studio audience at CBS Broadcast Center in New York City. Frankel, Ellen DeGeneres, Terence Noonan and Meghan Schaefer Spielberg serve as Executive Producers. Emmy