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Flor de Caña Debuts Ultra-Premium Centenario 25 Rum in Duty-Free Stores

By Press Release

New Centenario 25 was created in response to growing worldwide popularity of Flor de Caña’s traditionally crafted, slow-aged Nicaraguan rums

Chichigalpa, NICARAGUA – Flor de Caña, the award-winning, Slow-Aged™ rum of Nicaragua, today launched Centenario 25, an ultra-premium rum that will be available exclusively in Duty Free stores. The new ultra-premium rum, which will retail for $140, features the elegant new package design that Flor de Caña is introducing across its brand portfolio in response to the growing worldwide popularity of Flor de Caña, whose rums have been distilled and traditionally crafted from estate-grown sugar cane by the same family in Nicaragua since 1890. Long the most popular rum in Central America, Flor de Caña has seen a double-digit growth per year over the past decade and is now available in 40 countries. The brand is on track to sell more than 1 million cases in 2013.

“Flor de Caña’s new Centenario 25 rum is our crown jewel,” said Robert Collins, Managing Director, Flor de Caña. “It showcases Flor de Caña as unique, modern and ultra-premium – exactly what we need to appeal to our growing fan base around the world.”

Flor de Caña’s new Centenario 25 ultra-premium rum, an exciting addition to the brand’s Centenario Collection, features unique packaging. The black-and-gold label features an abstraction of the Nicaraguan volcano, while the rum itself seems to float in the bottle that sports sharp, beveled edges and a heavy solid-glass base. The premium cork closure is topped with an embossed “Flor de Caña” gold medal coin.

The Flor de Caña Centenario 25 has a deep and elegant amber hue. Its beautifully integrated aroma, with hints of vanilla, wood and dark cocoa, draws you into a smooth, luxurious taste that offers further notes of fruit, almond and caramel and a touch of sweetness that lingers in the long, buttery finish. The new Centenario 25 ultra-premium rum will be entered in international spirits competitions, but it will be sold exclusively in Duty Free markets until late 2014.

“The launch of our ultra-premium Centenario 25 was designed to elevate the value of the brand and attract a wider audience in the global marketplace,” said Collins. “Once consumers taste it, they will appreciate what Flor de Caña fans have known for more than a century: that thanks to its handcrafted, Slow-Aged™ process, this family-owned Nicaraguan rum is among the finest rums in the world.” www.flordecana.com

About Flor de Caña Rum
Celebrating more than 120 years of rum production, family-owned Flor de Caña is an award-winning Nicaraguan rum that utilizes a signature Slow-Aged™ process to offer a full portfolio of high-quality, naturally-aged rums without the use of additives to accelerate the aging process. Flor de Caña premium and super premium rums are distilled and handcrafted from estate-grown sugar cane at Flor de Caña’s fully self-sustaining facility in Chichigalpa, Nicaragua. Flor de Caña offers a diverse selection of aged rums, including Flor de Caña 4 Extra Lite; Flor de Caña 4 Extra Seco, Flor de Caña 4 Anejo Oro; Flor de Caña 5 Anjeo Clasico; Flor de Caña 7 Gran Reserva; Flor de Caña Centenario 12; and Flor de Caña Centenario 18. Flor de Caña rums may be enjoyed neat, on the rocks, or in a variety of mixed cocktails.

Source: Beverages