DSM to Feature OatWell at IFT
DSM Nutritional Products (booth 2439) will feature OatWell®, the market-leading ingredient brand of oat beta-glucan, at the Institute of Food Technologist (IFT) Annual Meeting & Food Expo July 13-16 in Chicago. OatWell® is sold around the world to food and beverage manufacturers and dietary supplement producers who wish to add the health benefits of oat beta-glucan to their products.
OatWell® is the market-leading ingredient brand of oat beta-glucan. Oat beta-glucan has clinically proven health benefits in the areas of cholesterol reduction, blood glucose control and gastrointestinal health. EFSA (Article 14.0) and the FDA (21 CFR 101.81) are amongst the major health authorities who have approved Health Claims for oat beta-glucans for cholesterol reduction and the associated risk of developing heart disease. OatWell has been shown in numerous clinical studies showing efficacy for cholesterol reduction, blood glucose control, and gastrointestinal health.
OatWell® is unique in that the careful milling and sieving process of oats protects the three key parameters needed for oat beta-glucan clinical efficacy: concentration, solubility and molecular weight – all necessary to ensure adequate viscosity in the gut. Oat beta-glucan works by forming a viscous gel within the lower intestine, thereby lowering blood cholesterol levels. An all-natural soluble fiber harvested from pure Swedish oats, OatWell oat beta-glucan contributes to a clean label for finished products. OatWell has a neutral taste profile, long shelf life, and can be used in a number of applications, including nutritional bars, cereal, pasta, smoothies, RTD beverages, dairy products, and powdered mixes.
On display at IFT 2013, DSM will sample OATally Healthy bars, a berry cereal bar with a vanilla yogurt coated bottom. The bar contains 0.75 gram of beta-glucan and is positioned for cholesterol reduction. Cholesterol levels can be reduced by intake of 3 grams of oat beta-glucan per day. Also, on display will be European Supermarket Migros store brand, Blévita crackers containing 1 gram of beta-glucan per serving.
Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM’s 23,500 employees deliver annual net sales of around €9 billion. The company is listed on NYSE Euronext.