Distribution Roundup: Dr Pepper Snapple Takes Fruit2O National, Honest Tea to Pair With Burgers, More Lemonade for Texas, Caffeinated Water in Whole Foods
By Max Rothman
In a nod to the massive growth of the sparkling water category and a successful but limited launch in the Northeast, Sparkling Fruit2O will receive national distribution through Dr Pepper Snapple Group.
The rollout of the zero-calorie, flavored waters made by Sunny Delight Beverages Co. (SDBC) follows the example set by Sparkling ICE, which reached $400 million in sales in 2013, and a number of other similar releases.
“There is room for growth in the sparkling water category, both for new brands and new flavors, and SDBC intends to be part of that growth,” Russ Mills, the director of instant consumption sales at SDBC, said in a release.
Honest Tea has plans to pair with this.
While not quite at the level of peanut butter and jelly, carbonated soft drinks have long paired with burgers. But what about tea instead?
On Monday, Honest Tea announced that it has formed a partnership with Smashburger, a restaurant with more than 230 locations in 30 states. The partnership represents Honest Tea’s first national deal with a restaurant chain.
Each Smashburger location will brew its own Honest Tea from a selection of four flavors: Classic Green Tea, Just Iced Tea, Lemon Herbal Tea and Naturally Flavored Raspberry Tea.
“The trend toward non-carbonated beverages in particular is continuing to grow, and has been the strongest area of growth in our beverage business recently,” Smashburger founder Tom Ryan said in a release. “The addition of Honest Tea’s freshly brewed iced tea platform fits in well with this growing consumer demand.”
It may not be summer, but in the opinion of H-E-B, that won’t stop Texans from drinking lemonade. On Thursday, The Pulse Beverage Corporation announced that their Natural Cabana Lemonade is now available at more than 100 H-E-B grocery stores throughout Texas, with an additional 200 stores on the way in the next few months.
“We look forward to building a long-standing relationship with this iconic grocery network, as we continue to introduce our beverages to consumers throughout Texas,” Pulse CEO Bob Yates said in a release.
Of the several recent attempts at water innovation, it seems that Whole Foods wants to test caffeinated water next. On Tuesday, Avitae USA, LLC announced that its caffeinated water, which is currently offered in 45-milligram and 90-milligram caffeine amounts, will be available in 42 Whole Foods stores throughout Kentucky, Maryland, Southern New Jersey, Ohio, Pennsylvania, Virginia and Washington D.C. The product has a suggested retail price of $1.49 per 16.9 oz. bottle.