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Distribution Roundup: Buffalo Wild Wings to Pour Dr Pepper

By Max Rothman

If you’re the kind of person who understands the post-chicken wing malaise — head down, mental clarity astray, fickle thirst, stomach muttering in cryptic tongues — fear not. There’s a new way to rejolt the coop layered in skin (that’s you, Jaws).

Buffalo Wild Wings (BWW) and the Dr Pepper Snapple Group jointly announced on Thursday that Dr Pepper will soon be available at the fountain of all of the chain’s approximately 600 restaurants in 41 states. It makes for a good match in flavor diversity, too. Dr Pepper claims to be made with a blend of 23 flavors, unbeknown to non-corporate alchemists. BWW lists 22 flavors of wings on its menu.

“Our guest gravitate to bold flavors, which makes Dr Pepper a great pairing with our flavorful wings and other unique menu offerings,” Sally Smith, CEO and president of BWW, said in the release. “Like Dr Pepper, Buffalo Wild Wings also has strong equity with sports fans, including the college football fanatics who pack our restaurants on game days.”

One way to possibly cure that malaise: kombucha. And if you need to stock up, take a visit to Safeway, which announced on Thursday that it will carry Reed’s Culture Club Kombucha in six flavors: Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry, Passion Ginger Mango, Goji Ginger, Coconut Water Lime and Cabernet Grape.

The distribution agreement calls for the kombucha to be placed in the “ultra-premium juice set” of more than 250 Safeway stores in Texas, Denver, Phoenix and “the Eastern U.S.,” a place known well to one Christopher Wallace.

“Culture Club Kombucha presence continues to expand across the U.S. as evidenced with this outstanding exposure at Safeway Inc.,” Chris Reed, founder and CEO of Reed’s, said in a company release.

If you’re looking less for digestive health via probiotics and more for a straight caffeine dose, one option is EBOOST. The energy shot brand, which packs 150 milligrams of caffeine per shot, announced on Feb. 5 that it will be available this month at Safeway, ShopRite, Dierbergs, My Goods Market, Lunds & Byerly’s and Aramark College Bookstores. The retailers will carry EBOOST’s Berry-Melon shot, which contains coconut water, according to a company release.

The company also notes that it will introduce Acai Pomegranate and Orange flavors specifically for SodaStream, the at-home soda skit. The flavors will debut in March at Bed Bath & Beyond stores nationwide.

Another way to boost energy, without the caffeine, is by drinking high-protein smoothies such as B’More Organic. On Monday, the brand announced that it has teamed up with online grocer FreshDirect. The partnership will deliver the beverage to the front doors of consumers in New York City.

B’More Organic, made from Icelandic-style skyr strained yogurt and “loaded with probiotics,” according to a company release, contains more than 32 grams of protein and no added sugar, fat or gluten. The brand will also be distributed in the New York area by Daniel Foods, which will seek placements in hundreds of bodegas, natural food stores and small grocers.

“We’re excited to align ourselves with these well-respected specialty food sellers,” Andrew Buerger, co-founder of B’More Organic, said in the release. “Everywhere we go, from lululemon events to the aisles at Wegmans, people love our smoothies. We think New Yorkers will embrace ‘convenience with a conscience’ when they grab a wildly healthy breakfast or snack on the run.”

Other recent distribution news includes:

  • S.K.I. Beer USA, a craft and import beer distributor in New York City, will distribute Just Coco, a coconut water from Brazil, in the city’s five boroughs, Long Island and Westchester.

  • True Me Brands, the parent company for True Nopal Cactus Water and Organic Me, announced Monday that it has reached a distribution partnership with KeHE Distributors.

  • In an effort to boost its inventory of protein products, CVS will carry The Original Protein Shot in 4,100 stores in North America.

Source: Beverages