Darifair Launches Smoothies and Frappes in Walmart
Darifair, the nation’s leading manufacturer of delicious dairy products for over 60 years, has launched a new consumer brand called Darifair Farms, with a new line of frozen, single serve, dairy based Fruit Smoothies, and coffee based Chocolate Frappés. The complete line of Smoothies and Frappés will be on shelf at selected Walmart Stores nationwide on June 10th 2013. The Smoothie and Frappé product lines will continue to rollout out the key retailers across the country.
The Agency of Record is Aisle 9 has been engaged to develop and execute a marketing strategy to grow brand awareness and drive in-store trial at Walmart, and later nationally to grow the Darifair Farms business. Darifair Farms Fruit Smoothies are loaded with real fruit and dairy, just thaw and drink. They come packed with 9 grams of protein for a complete meal!
The Smoothies available in three mouthwatering flavors: Pineapple Mango, Strawberry Banana and Strawberry. The Frappés are available in three yummy flavors: Chocolate Raspberry, Mocha and Caramel. The Suggested On-Shelf Retail Price for a Smoothie or Frappé is $1.78. This price point saves consumers money, time and parking from going to your local coffee or smoothie store because they can have the delight of Smoothies and Frappés at home without the wait for a ¼ of the price.
“We are excited to offer Walmart’s loyal shoppers our delicious Smoothies and Frappés at such a low price, because we understand the need for special treats at a good value… plus with the added benefit of protein nutrition!” says Jeff Block, Executive Vice President of Darifair. “Kids love them, and they’re perfect for a grab & go treat anytime of day!” Block says.
Darifair has been on the cutting edge of the dairy industry for decades, based in Jacksonville Florida with over 40 manufacturing locations around the country, a fourth generation food company and a third generation dairy company… innovation and dairy runs in their veins.
In 1948 Aaron Block cofounded Reddi Whip whip cream and established a manufacturing plant in Jacksonville. Innovation, quality and service. In 1957 Mickey Block revolutionized the industry when he built and managed the first long life dairy plant in Jacksonville, the 200,000 state of the art facility developed new era in dairy innovation, extending dairy shelf life from 14 days to an incredible 60 days. In 1985 the company was incorporated and chartered as America’s first national dairy supplier. Finally there was a dairy company that could provide top quality products nationwide, while offering great prices and unwavering consistency.
Darifair has constantly delivered the dairy unexpected, going beyond high quality dairy commodities, and providing customers creative culinary products and breakthrough dairy alternatives.