Califia Farms Almondmilk Enters Whole Foods Nationwide
BAKERSFIELD, Calif. — Less than a year after its regional introduction, Califia Farms Pure Almondmilk is now available nationwide at Whole Foods Market stores. Fans of the brand can now find Califia Farms Unsweetened, Creamy Original, Vanilla and Coconut Almondmilk blend in the Dairy Section of Whole Foods. New Almondmilk consumers will adore the Company’s signature stylish 48-ounce carafe, the BPA-free bottle that has taken the alternative dairy category by storm.
“Whole Foods and Califia are a great fit,” said Greg Steltenpohl, CEO of Califia Farms. “All of our products are Non-GMO Project Verified, and Whole Foods Market was the first national retailer to make a public commitment to full GMO-transparency by 2018.”
Califia Farms Almondmilk is unique because of its cleaner, fresher taste and iconic packaging. While typical almondmilks are processed from roasted almonds, Califia Farms Almondmilk is made from whole blanched (not roasted) California almonds, resulting in a more authentic taste with higher quality nutritionals. Califia Farms Pure Almondmilk is the perfect low-calorie pour for those seeking all of the flavor of dairy with no saturated fat, more calcium, and who want gluten-free, vegan, soy-free, and lactose-free options.
With the Almondmilk category growing at a faster rate than soy milk and dairy milk, Whole Foods’ expansion of its Almondmilk selection to include all Califia flavors in its dairy coolers is right on trend. “We started with a hardcore fan base in NorCal, seeing some Whole Foods stores move 50-plus cases a week of our Almondmilk – for those of you who don’t speak in cases, that’s a lot of Almondmilk!” said Steltenpohl. “Whole Foods likes to get regional support first, and as the buzz around our Almondmilk grew, it was natural to respond with expansion.”
Califia Farms recently introduced a Pure Almondmilk line extension in three healthy and delicious Iced Coffee with Almondmilk flavors: Café Latte, Mocha, Double Espresso, made with Organic Fair Trade Coffee that is Cold Brewed to smooth perfection. Cold Brewing reduces coffee’s acidity and helps preserve antioxidants. The Company also makes a line of California Citrus Juices in 48-ounce carafes of refreshing Orange Juice, Lemonade, and Lemon-Limeade, available nationwide at Whole Foods. Phil Lempert, the Supermarket Guru, recently named Califia’s Coconut Almondmilk blend his “Hit of the Week,” and Califia Farms won the 2013 American Package Design Award from Graphic Design USA. Califia Farms won Delicious Living’s 2013 Best Bite Award winner for Non-Dairy Milk, and Veg News’ prestigious 2013 Best New Vegan Product Award.
ABOUT CALIFIA FARMS
Califia Farms (Califia, pronounced like California) was founded in 2010 by the growers of Cuties tangerines to share more of their California bounty year-round. Headed by beverage visionary and Odwalla founder Greg Steltenpohl, the company produces all of its products locally in California, celebrating the state’s natural abundance. Califia Farms’ new plant is eco-friendly, energy efficient, clean-water responsible and repurposes more than 90 percent of its post-production byproduct. The name Califia comes from a Spanish legend, telling of warrior queen Califia who ruled over a kingdom of women living on the mythical island of California. Spanish conquistadors believed they had discovered Califia’s bountiful island when they first explored California.