PLANO, Texas — Dr Pepper Snapple Group (NYSE:DPS) today announced it has reached an agreement with Buffalo Wild Wings to bring Dr Pepper to the fountain at all Buffalo Wild Wings locations across the country.
Currently available on a regional basis, Dr Pepper will be poured at all Buffalo Wild Wings locations beginning in 2014.
“Our guests gravitate to bold flavors, which makes Dr Pepper a great pairing with our flavorful wings and other unique menu offerings,” said Sally Smith, CEO and president of Buffalo Wild Wings. “Like Dr Pepper, Buffalo Wild Wings also has strong equity with sports fans, including the college football fanatics who pack our restaurants on game days.”
Smith added that DPS’s leadership in the mixer category – through brands such as Rose’s, Mr & Mrs T and Margaritaville – could present opportunities to create signature cocktails at Buffalo Wild Wings down the road. Currently, Rose’s cocktail mixers are available in select Buffalo Wild Wings locations.
“Buffalo Wild Wings provides a fun and energetic environment for its fans, who enjoy great food and beverages while following their favorite teams,” said Scott Johnson, senior vice president of fountain foodservice sales for DPS. “We are looking forward to working with them on programs to bring new value to their guests’ experience from the dining room to the bar.”
Dr Pepper will be fully installed throughout the Buffalo Wild Wings system by mid-2014.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott’s, Mr & Mrs T mixers, Peñafiel, Rose’s, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc. (NASDAQ: BWLD), founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of Buffalo Wild Wings