Bolthouse Farms Introduces Social Engagement Program for Instagram
SANTA MONICA, Calif. — Bolthouse Farms today announced the launch of a groundbreaking new social media engagement program across the Instagram platform – the Juice Recognition campaign is an innovative new program that scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use. To develop the program, Bolthouse Farms partnered with industry-leading partners, including positive change advertising agency Tiny Rebellion, digital technology agency Wildlife, and RevTrax, a marketing technology company that drives in-store sales through digital coupons. This is one of the first brand promotions of its kind on the Instagram platform.
The program seamlessly folds into natural behavior on social media channels. For the program beta test on Instagram, community members are encouraged to “Snap it, Tag It and Get It” in order to participate in the campaign, posting imagery of Bolthouse Farms