Big Red Launches Summer-Themed Campaign

AUSTIN, Texas — Big Red Inc., America’s original and best-selling red soda, will give away thousands of summer themed prizes. Starting this week, Sweet Smooth Summer themed Big Red and Big Red Zero packaging will drive consumers to BigRedPrizes.com where they can win summer themed Big Red collectibles.

“A summer rewards program is perfect for Big Red,” says Thomas Oh, SVP of Marketing at Big Red, Inc. “Things you think of when you think of summer – barbecues, ice cream floats, and backyard parties aren’t complete without Big Red. Sweet Smooth Summer will give our fans the chance to celebrate the summer with Big Red and a unique selection of fun prizes.”

During the promotion, specially-marked packages of Big Red and Big Red Zero 20 ounce, 2 liter and 12 packs will contain codes redeemable for points that consumers can exchange at BigRedPrizes.com for summer themed collectibles. Thousands of prizes will be awarded to fans, including Coleman Road Trip grills, YETI coolers, t-shirts, beach blankets, mini fridges, cotton candy and snow cone machines. All promotion entrants will also be automatically entered into a sweepstakes to win the grand prize: an outdoor theater system including a 12’ inflatable movie screen with projector and DVD player.

Big Red’s Sweet Smooth Summer under-the-cap rewards promotion starts in early May and ends August 31. Promotion details and prize information are available at BigRedPrizes.com.

About Big Red

Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Big Red Zero, Big Blue, Big Peach, Big Pineapple, NuGrape, and Nesbitt’s products. Distributed widely throughout the Dr. Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red, Inc.’s beverages.

Source: Beverages