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Ayala’s Herbal Tea to Debut Exclusively at Wegmans and The Fresh Market

BALA CYNWYD, Pa. — Summer is in full swing, and with consumers thirsting for healthier icy drinks, Ayala’s Herbal Water, Wegmans and The Fresh Market are offering new innovative, healthy, relaxing and refreshing drinks, to debut exclusively in these chains. True to Ayala’s Herbal Water’s herbal roots the new beverages combine both exotic and popular culinary herbs and spices to create a delightful ready-to-drink herbal tea.

“Among hot tea drinkers, herbal teas capture a wide audience – people who seek a caffeine free uplifting and calming drink rather than a traditional tea. We are bringing the herbal tea trend to the cold beverage isle with refreshing, calorie-free new offerings,” said co-founder, creator and pediatrician Dr. Ayala Laufer-Cahana.

Ayala’s Herbal Tea is bottled in 14oz glass and is available in four flavors: Chamomile Bergamot Vanilla, Peppermint Melissa Spearmint, Nutmeg Cacao nibs Cardamom and Rooibos Cinnamon Rose petal. The bottles proudly carry the organic seal and are certified kosher. Ayala’s Herbal Tea is available exclusively at Wegmans and The Fresh Market as of August 2013, and more widely come November.

About Herbal Water

Ayala’s Herbal Water® was founded in 2007 with a core principle that both wellness and great tasting products can come from the same source – natural ingredients such as herbs. Herbal Water has zero calories, zero artificial additives and preservatives and is available in thirteen deliciously original varieties. For more information please visit www.herbalwater.com.

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. (NASDAQ: TFM) is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 131 stores in 25 states, primarily located in the Southeast, Midwest, Mid-Atlantic, Northeast, and West Coast, with plans for continued expansion throughout the country. The Fresh Market is an equal opportunity employer.

About Wegmans

Wegmans Food Markets, Inc. is an 81-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 16 consecutive years. In 2013, Wegmans ranked #5 on the list.

Source: Beverages