AriZona Beverages Launches Arnold Palmer DRIVE

WOODBURY, N.Y., March 25, 2013 /PRNewswire/ – AriZona Beverages’ Arnold Palmer line is picking up speed by expanding into the energy + recovery category. DRIVE is a cutting edge formula created for the active, health conscious consumer looking for a natural boost and enhanced hydration.

DRIVE contains all the essential elements that our bodies need to play harder, perform stronger and recover faster. This unique noncarbonated formula exemplifies the taste of the original fan favorite while upping the ante with richly packed vitamins, coconut water, super fruit extracts, antioxidants, amino acids and natural caffeine. Take that extra endurance for a bonus round with Tiger Woods PGA TOUR® 14 from EA Sports. Pick up a specially marked can to redeem the code for exclusive in game DRIVE power.

The can design pictures a younger Arnold Palmer posed flawlessly as he takes his powerful drive. Like all AriZona Beverages, Arnold Palmer DRIVE contains no artificial flavors, colors or preservatives. Arnold Palmer DRIVE is available in 15.5-ounce cans. The suggested retail is $2.49 per can and will be available nationwide at 7-Eleven and other retailers.

Arnold Palmer beverages are licensed under the authority of Innovative Flavors LLC, Orlando, FL.

About AriZona

Founded in Brooklyn, NY in 1992, Arizona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market.  AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona lifestyle, please visit drinkarizona.com; Facebook: AriZonaIcedTea; Twitter: @DrinkAriZona Instagram: DrinkAriZona

Source: Beverages